Brand visual identity
With an increased emphasis on the people who utilize Uber to make their living, the brand team wanted to establish a new photographic identity.
Beginning with priority lines of business, and employing the creativity of RJ Shaugnessy and Graydon + Herriott, the team built libraries of photography emphasizing movement and humanity.
Brand - for the main lines of business: rides and delivery.
Merchant - audience: business owners who utilize Uber Eats.
Sustainability - paired with testimonials of drivers on the platform who have switched to all-electric vehicles.
I manage post-production workflows, providing style references and translating what is possible via retouching to stakeholders.
