Roblox, Plus

To support the launch of Roblox Plus, a new subscription for avid gamers on the platform, marketing relied on my team to develop assets that drove awareness and purchase intent. The hero spot and supporting visuals (below) were written, rendered, and edited entirely in-house.

Creative director— Carlos Murad

Art direction— Karolina Edgren

Design— Jouie Tran

Motion design— Will Batchelor, Evan Doornik, and Darren Thomas

Copywriting— Sofia Wiklander