Postmates, out-of-home

Postmates’s bag is being Los Angeles’s go-to for in-the-know restaurants. Their out-of-home efforts relied on winking to known menu items and cultural touchstones to maintain credibility as purveyors of cool food.

These are two out-of-home campaigns for which I coordinated photography, design, and media trafficking.

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Creative director— David Kim

Copywriter— Sydney Lindsey, Dana-Krangel Derkach

Designer— Dasha Buduchina, Matthew Ta